Category: Digital Marketing

Hire Yourself to Write the Copy for Your Design Portfolio Website

Image: Envato Elements Creating the written content for your online portfolio can seem like an overwhelming prospect when considering the entire process as a whole. Each page requires multiple necessary elements for telling the story of your business and work, while also encouraging visitors to get in touch with you to discuss business opportunities. If writing really isn’t your thing, the idea of sitting down…

Why I Spent $500,000 Buying a Blog That Generates No Revenue

(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah… I used to have hair) In early January 2017, I purchased the KISSmetrics website for $500,000. If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get into later in the post). The $500,000 didn’t get me…

‘Ultra Violet’ Design Inspiration for the 2018 Pantone Color of the Year

Image: Pantone The 2018 Pantone color of the year is Ultra Violet, an ‘inventive and imaginative’ shade of purple. It’s a shade that Pantone calls complex, contemplative, provocative, and thoughtful. In their dramatic unveiling of the 2018 Color of the Year, Pantone makes references to pop culture, politics, and the cosmos. It’s a tall order for a color, but we’re on board. Image: Pantone Whether it’s just a…

How To Use Google Images to Drive E-commerce Sales Before Your Competitors Catch On

What if the biggest source of your SEO traffic wasn’t from the front page of Google? At least, not the front page exactly. Imagine that there was a backdoor of sorts that could lead to a healthy amount of organic traffic. It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic…

Subscriptions and Freelance Tools Worth Paying for To Grow Your Business

Clockwise from top: Adobe Creative Cloud, Envato Elements, Mailchimp. When you’re just getting started as a freelancer, it can be hard to justify adding any new expense to your fledgling business. In the early months of going out on your own, it can take some time to become profitable (and get paid!) and at the beginning, your focus is primarily on making rent and praying…

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words? What’s funny is, I…

Top 50 Apple Keynote Templates – December 2017

Build a presentation that’s as impressive as your ideas Keynote Template by inspirasign on Envato Elements Default Apple Keynote templates may be able to convince your peers as part of an internal presentation, but customers you’re trying to win over need something professionally designed to even take you seriously. Keynote is the most popular alternative to the widely adopted PowerPoint by Microsoft. It comes bundled…

LinkedIn Video is Here – 5 Ways to Make It Work for Your Brand

People are consuming online video at an increasing rate. More than half of all people watch online video every single day. Videos are highly engaging and compelling to watch, share, and post. Video posts on social media get 1,200 percent more shares than text and image posts combined. 90 percent of consumers find product demo videos helpful to their decision making process. Add in the…

6 Tips for Building Your Marketing Career

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected…