Category: Digital Marketing

The Future of Content Marketing: It’s Not What You Think

Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is 1,890 words will automatically get you more search traffic. It…

The 34 Marketing Principles I Live By

Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am smart, and I am great at marketing. But let me…

How to Build Links When No One Will Link to You

Are you frustrated that no one will link to you? Have you tried all of the basic link building methods like email outreach to find out that none of them are working for you? Don’t worry, we’ve all been there. Everyone says you need to write amazing content to build links. And although that helps, what if I told you it isn’t a requirement. Yes,…

Move Over SEO: How Developers Can Generate You More Traffic

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site… they are just able to produce more traffic. What’s crazy…

My Failed Attempt at SEO (And What I’ve Learned)

Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This was when I knew SEO like the back of my hand. I’m talking about when I was good enough to get sites ranked on page 1… that’s when I really failed at SEO. And boy was it was heartbreaking! Let’s just say this: I was…

A Blog Isn’t a Blog, It’s a Business

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.” It was 412 words long, contained no images, no external links, and it didn’t provide much value because it didn’t teach you anything. But you know what, back in 2005, the blog post…

My New SEO Tool: Ubersuggest 2.0

I promised you months back that I was going to release a newer, better version of Ubersuggest for free. And can you guess what? I just released it! 🙂 Before I go into the features of the new Ubersuggest and how it works, I just want to tell you that not all of the features have been released yet. For the first release, I focused…

How Ubiquity Became a Liability for Burberry

It’s the early 2000s. And, on the streets of London, it’s raining. As is natural, people are bursting their umbrellas open. But as they do, a precarious view forms from above. All the umbrellas are lined with the same Burberry pattern. While many brands would relish the chance to be ubiquitous, for a luxury label overexposure isn’t necessarily a good thing. Founded by Thomas Burberry…

The Secret Behind My 1,866,913 Monthly Search Visitors (It’s Not What You Think)

How many visitors do you think NeilPatel.com generates each month? Maybe a million… maybe 2 million? I bet you’re going to guess 1,866,913. If that’s what you guessed, you are wrong. This blog actually generated 2,530,346 visitors. 1,866,913 is the number that came from search engines. So, what’s the secret to my ever-growing Google traffic? Sure, I have optimized my on-page SEO, I’ve built links,…

What Do Sites That Have Never Been Penalized by Google Look Like?

User signals! It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO… they want to put the website that you and other people love at the top. That’s why they…